Waaraya
Client project – iOS App – Remote Work
Meaning immortal in Somali, Waaraya is a digital solution that helps you tell your story and share your memories for future generations. An idea launched by a Spanish start-up located in Màlaga.
Let’s put context:
Team Size: 3 members
What we launched:
The new visual identity.
An interactive hi-fidelity prototype.
The features prioritization.
How long: 14 Days
We focused on:
UX Research, Benchmarking, Analysing Insight, Design decision, Prototyping, Wireframing,
Art Direction, UX Writing, Team Management.
Writing memories, what does it mean?
The purpose of Waaraya is a digital concrete way for users to share souvenirs to people they know and consider.
The application provides the possibility to bequeath a story through tangibles pieces (letter, photos, audio, videos)—the emotional legacy. To do so, we have designed a mobile app for iOS, where you will be able to save your memories and tell your life’s story.
An emotional legacy is a whole set of memories that we send to the person we consider after you passed away, it can be a message, a video, it can take many shapes.
This application belongs to the personal development field through communication with the inner circle.
We investigated deeply in the abyss of
life’s review field.
First pieces of information
Our clients shared their upstream investigations:
35 to 50
the age range of
our audience.
54,10% of the audience consider it’s hard to trust someone to deliver a posthumous message.
Fear of being absent in the future important moments of
their loved ones.
Strive to remember
to save memories and
finding the time.
Standing out ourselves from the existing applications.
Emotional legacy
Letter or video with attachments
but no memories.
File storage
Files are not organised.
Storytelling
No website feature allows you to recount your story and to collect your memories.
12 websites selected
Hasta Siempre, Envita, Safebeyond, Tellmebye, Everplans, Testamenta, Testamento Emocional, Pregnancy Diary 2020, 280: Pregnancy Diary, Dosedays, Famileo, Cake.
Outcomes from surveys & interviews
Memories shape people’s identity profoundly.
They’d instead tell to their loved ones
how they feel while they’re alive.Struggle to find the time to organise and store memories.
People suffer losing irrecoverable memories.
Affinity Diagram step
User Persona
We defined the primary User Persona, a representation of our target user, based on information and data.
Carmen, 43
“Past helps us to give
a better sense of life.”
Always carries her phone with her.
Runs an insurance company.
Believe self-control facilitates to making a decision.
Has lost pictures and letters while moving.
Sometimes she gets stuck writing about
her personal story.
Focus point and problems to solve.
People those value memories:
Have issues sharing their story with future generations because there isn’t an easy and trustworthy way to do it.
Let’s help them:
Developing a secure, long-lasting and effortless platform to do it, so they can keep their memories and tell their story.
We focused our work on one flow: uploading an element and provide the context about it.
This is the first step to nurture the life diary.
First drawing of the user flow to add memories,
(sketch of one prompting screen).
The second image describes the flow to send a message.
How we handled it:
We brought our expertise into this project by working more in-depth of the application and redesigning the visual identity. We iterated two times and realised three users testing.
As a first MVP, we created a mobile version, more manageable for the user to share memories into the life diary any time.
Visual Identity
Our research has shown that people believe we’re made of memories.
The dot pattern symbolises how our parts collide and separate to create a unique symbol. We’ve chosen Archia by Atipo foundry for the logotype because it’s a modern geometric sans serif with vast eyes. It feels open and clean as well as user friendly. We chose Poppins for body text open source.
Brand attributes
Calm
Peacefulness
Friendliness
Ease of use
Trustworthiness
Onboarding for a better understanding
To keep the user attention, we brought an onboarding pop-up screens,
put it at the right moment to guide the users instead of being oppressed.
Evolution of the homepage
An overview of the user’s memories. We keep
the timeline feature for the next version.
Feature prioritisation
Must have
File uploads (photo, audio and video),
Guided writing, Easy Descriptions, Reminders.
Should have
Send A Message To Somebody, Guided Questions.
Could have
Geolocation, Timeline Showcase, Collaborative Albums.
Would like to have
Social Media Integration, Google Drive integration, Scanning documents with OCR or similar.
Takeaways & Next steps
Communication
Having an exchange with the client is vital to develop a better direction on how to stand out from the other application considering time.
Empathy
We need to be gentle and understanding with the user, we need to speak the same users’ language and explain each flow step although sparingly.
UX/UI Writing
To keep an appropriate vocabulary, labels and descriptions in the app needed to be different from marketing terms. For example, we changed the word “Emotional legacy” into Waaraya letters.
Soon
Landing Page
Redesign the website following the guidelines of the mobile application.
Timeline features
Adding timelines and more personalisation.
Prompting
Interrogate the user by implementing
all the guided questions.
Waaraya letters receiver’s package (email and box)
Create a template email message or physical box
for the receivers of the Waaraya letters.
Outstanding collaboration with Alex Cama & Victor Pascual